Industry

The Agriculture Industry Insider examines economic opportunities and challenges in one of Sonoma County's key sectors. This report was complied by Moody's Analystics and developed in partnership with the Sonoma County Workforce Development Board. 

• 2023 Agriculture Industry Insider (PDF: 115 KB)

The Wine & Craft Beverages Industry Report highlights the growth of the wine, beer, cider and spirits sectors in Sonoma County.

• 2022 Moody's Wine & Craft Beverage Industry Insider (PDF: 12,108 KB)
• 2021 Moody's Wine & Craft Beverage Industry Insider (PDF: 3,185 KB)
• 2020 Moody's Wine & Craft Beverage Industry Insider (PDF: 5,352 KB)

Looking for the Pliny the Younger Economic Impact Report? Scroll down to the Tourism section. 

The Financial Services Industry Insider is an annual report that analyzes the current conditions, long-term industry outlook, growth potential for Sonoma County’s financial sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics. 

• 2023 Financial Services Industry Insider (PDF: 18.5 MB)
• 2022 Financial, Real Estate, & Creative Industry Insider (PDF: 19.1 MB)
• 2021 Financial, Real Estate, & Creative Industry Insider (PDF: 5.67 MB)

The Health Industry Insider is an annual report that analyzes current conditions, the long-term industry outlook, and advantages/challenges within Sonoma County’s health sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2024 Health Industry Insider (PDF: 6,391 KB)
• 2022 Health Industry Insider (PDF: 21.8 MB)
• 2020 Health Industry Insider (PDF: 10.5 kb)
• 2019 Health Industry Insider(PDF:6.1 MB)

The Technology Information Industry Insider is an annual report that analyzes current conditions, the long-term industry outlook, and advantages/challenges within Sonoma County’s information technology sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2023 Information Technology Industry Insider (PDF: 16.2 MB)

The Manufacturing Industry Insider is an annual report that analyzes the current state of the manufacturing industry, the long-term outlook for this industry, and challenges and advantages in this sector. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2024 Manufacturing Industry Insider (PDF: 82 KB)

Sonoma County's Outdoor Recreation sector is comprised of more than 350 outdoor recreational businesses, including biking, hiking, golfing, zip lining, water sports, and equestrian activities. The County is home to nationally-recognized outdoor recreation manufacturers, such as Marmot, BUFF USA, and Yuba Bikes. It contributes $731 million annually in economic impact to the local economy and provides a lucrative growth opportunity for the county’s tourism industry.

• 2018 Sonoma County Outdoor Recreation Economic Impact (PDF: 1.81 MB)
• "Outdoor Recreation adds $731 million a year to Sonoma County economy"
• 2017 Sonoma Raceway Economic Impact (PDF: 2.06 MB)

The Real Estate & Construction Industry Insider is an annual report that outlines current conditions, the long-term industry outlook and growth potential in Sonoma County’s real estate and construction sectors. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2023 Real Estate & Construction Industry Insider (PDF: 16.5 MB)
• 2022 Construction Industry Insider (PDF: 11.5 MB)
• 2021 Construction Industry Insider (PDF: 5.6 MB)
• 2019 Construction Industry Insider (PDF: 6.2 MB)
• 2018 Construction Industry Insider (PDF: 684 kB)

The Technology, Manufacturing and Lifestyle Products Insider is an annual report that analyzes the current state of the technology, innovation and creativity industries, the long-term outlook for these industries and challenges and advantages in Sonoma County’s technology and creative sectors. Published in partnership with the Sonoma County Workforce Investment Board (WIB) and conducted by our research partner, Moody’s Analytics.

• 2022 Technology and Manufacturing Insider (PDF 21,239 KB)
• 2020 Technology and Manufacturing Insider (PDF 1,625 kB)
• 2019 Technology and Manufacturing Insider(PDF 4.0 MB)

Annual Tourism Report

• 2023 Annual Tourism Report (PDF: 27.78 MB)
• 2022 Annual Tourism Report (PDF: 56.96 MB)
• 2021 Annual Tourism Report (PDF: 12 MB)
• 2020 Annual Tourism Report (PDF: 4 MB)
• 2019 Annual Tourism Report (PDF: 9.9 MB)

For two weeks each Spring, visitors flock to Sonoma County's Russian River Brewing Company forthe release of internationally-acclaimed craft beer, Pliny the Younger. The release brought morethan 25,000 visitors and $8.6 million of tourist dollars into the County.

• 2024 Pliny the Younger Economic Impact Report (PDF: 131 KB)

Transient Occupancy Tax Report 

• 2023 Fourth Quarter Transient Occupancy Tax Report (PDF: 6,380 KB)
• 2023 Third Quarter Transient Occupancy Tax Report (PDF: 9,282 KB)
• 2023 Second Quarter Transient Occupancy Tax Report (PDF: 9,730 KB)
• 2023 First Quarter Transient Occupany Tax Report (PDF: 17.6 MB)

Restaurant Week Report

• 2024 Restaurant Week Report (PDF: 682 KB)
• 2023 Restaurant Week Report (PDF: 597 KB)
• 2021 Restaurant Week Report (PDF: 3.62 MB)
• 2019 Restaurant Week Report(PDF: 7.3 MB)
• 2018 Restaurant Week Report (PDF: 733 kB)

Sonoma County Visitor Center Report

• 2018 Sonoma County Visitor Center Report (PDF: 9.82 MB)
• 2017 Sonoma County Visitor Center Report (PDF: 13.3 MB)
• 2014-15 Sonoma County Visitor Center Report (PDF: 3.77 MB)