Action Plan Summary

Recovery

• Complete debris removal and address environmental health and safety.
• Implement capital improvement plans.
• Assist local businesses with capital programs and assistance.
• Establish a Marketing Task Force.
• Align recovery efforts and organizations.
• Develop an online portal that provides real time tracking of recovery progress.
• Develop an active communication plan around fire recovery.
  
  

Metrics

• Debris Cleared
• Number of Rebuilt Homes
• Number of Businesses Assisted
• Value of SBA and HUD Loans
• Insurance Claims Filed & Awarded
• Capital Investment in Infrastructure
• Tourism Activity

Housing

• Establish a permanent Sonoma County Employer Housing Council.
• Engage in a campaign to vote yes to the proposed $300 million housing bond.
• Explore solutions for short-term workforce housing.
• Establish a “30K by 2025” communications campaign.
• Inventory priority sites for new housing development.
• Lobby the State of California to ease state regulatory burdens.
• Establish an advisory group that can guide others through development processes.
• Update public policies to expedite the development of new housing options.
  
  

Metrics

• Building Permits
• Housing Units Created
• Retained Working Age Residents
• Population Density

Talent

• Establish a Talent Alignment Council.
• Establish a construction skills training center.
• Create a Sonoma County Cooperative Education Program.
• Develop industry sector partnerships around Sonoma County’s target clusters.
• Expand the WIB’s Dislocated and Incumbent Worker Training programs.
• Expand scholarship offerings and provide support programs for students.
• Engage retirees as volunteer mentors, educators, and career coaches.

Metrics

• Education Attainment Disparities
• Student Testing
• High School Graduation
• Post-Secondary Enrollment
• Post-Secondary Awards
• Students Qualifying for Free Lunch
• Labor Force Participation

Diversification

• Create Sonoma County AgTech Innovation and Manufacturing Alliance initiatives.
• Develop an annual, county-wide Business Retention & Expansion report.
• Explore a revolving loan fund focused on specific strategic objectives.
• Proactively market the availability of existing financial resources.
• Explore feasibility of a R&D center for applied technologies in target clusters.
• Facilitate a gap analysis of commercial real estate in Sonoma County.
• Prepare businesses for the future through topics such as adoption of new technologies, utilization of eCommerce tools to sell products online, and upskilling of existing workers to increase productivity.

Metrics

• Target Cluster Employment
• Small Business Startups
• Woman- & Minority-Owned Businesses
• County Average Wage
• Income Disparities
• Exports
• eCommerce Sales
• Capital Investment
  
  

Sustainability

• Explore developing a public crowdfunding platform for sustainable businesses.
• Develop incentives that encourage environmentally-sustainable building practices.
• Support the “30K by 2025” communications campaign by engaging environmental organizations to proactively engage, listen, and educate the public.
• Continue efforts to convert all government fleets to electric vehicles.
• Meet with research universities to explore opportunities for local field research.
• Begin planning to host a global conference focused on green technologies, practices, and services.
• Work with local employers to develop incentive programs to reduce vehicle usage.

Metrics

• Water Quality
• Greenhouse Gas Emissions
• Electric Vehicle Adoption
• Renewable Energy Adoption
• Open-Space Preservation
• Environmental-Business Employment

Mobility

• Support Access Sonoma Broadband’s efforts to close the digital divide.
• Collaborate with the regional planning organizations to ensure Sonoma County is leveraging regional transportation networks and resources.
• Continue to review and update comprehensive transportation plans and explore creative Last Mile solutions.
• Work with private employers, non-profits, & educators to establish shuttle services.
• Explore public-private partnerships to create affordable transportation solutions.
• Ensure transportation and capital improvement plans include efforts to make transit stops safer and more attractive.

Metrics

• Commute Times
• Population Served by Public Transit
• Public Transit Ridership
• Hike/Bike Trail Mileage
• Transit-Oriented Development Square Footage
• Infrastructure Capital Investment